CARDENAL MENDOZA - GOLDEN WEEK - 2022 - 2023
A series of short audiovisual pieces inspired by cultural icons and everyday rituals. Each edition approached the brand’s universe through reinterpretation rather than representation transforming familiar imagery into atmosphere and narrative. From a historic symbol of peace to the cinematic elegance of classic spy films, the animations explore contrast, time, and social rituals around the shared drink. Daniel Diosdado developed the illustrated worlds, while Alba Motion shaped movement and rhythm, building a restrained visual language where meaning emerges through gesture rather than explanation. Small stories about presence, character, and the way people gather.